The other day, we were in a pitch meeting with a prospective client (LOVE those). There we were, rambling away, discussing our perspectives on meetings and talking about some relevant case histories, when the client suddenly stopped us and said something like, “Yes! That’s it! For too many years we’ve focused on entertaining our clients. Hearing you today makes me realized that we need to think less about entertaining people, and more about engaging them!”
Well, we felt great. At MB, we talk all the time about engaging audiences – it’s what we do. But it’s nice to help someone else think about their event that way, and be given the chance to help them see the difference between an entertained audience (temporary fun) and an engaged one (fun, with long-lasting, calculable effects).
A couple days after the meeting, an e-mail from the client popped into the inbox: “Pleasure meeting you. Thanks for the a-ha moment!” No really – the pleasure’s all ours! If we could deliver just one a-ha moment a day to our clients … wow. There’s our new mission!
Share your stories of a-ha moments here … or let us know if we can deliver one to you!